We’re only onboarding 3 new brands this month.

Higher RPV. Profitable scaling. Your funnel isn’t built for cold traffic, we fix that.

Ascended helps 7-figure DTC brands scale profitably with cold traffic, by building conversion-focused pages and A/B tests that actually perform.

Your funnel works with warm traffic. But cold? It collapses.

Scaling to new audiences breaks most funnels, not because your product isn’t great, but because your landing pages and test structure can’t keep up.

  • Bob Verlaat

    Co-founder Hears, Dore & Rose
    Highly recommended
    Casper is proactive, fast, and takes full responsibility. No endless analysis without action, just practical optimizations that actually go live. For any brand that takes CRO seriously and wants someone who thinks and delivers, I can fully recommend him.
  • Eelze Spinder

    Owner Premium Leather Bag Brand
    Outstanding Results
    I have never felt like just a number with him. He is always available and ready to give 100%. Currently, we have already improved our ROAS from 2.8 to around 4, I'm excited about the upcoming projects.
  • Elwyn Breeveld

    Owner Skincare Brand
    Fast & Strategic
    Casper moves fast, thinks strategically and delivered a high-performing landing page in no time. We saw results quickly as new visitors from our ads started converting right away. I'd recommend him to anyone looking to get more out of their traffic.

THE FOUNDER

Built by someone who knows how to scale DTC

Ascended isn’t run by account managers or strategy consultants.
It’s led by a performance marketer who’s scaled cold traffic funnels from the inside out.

About Casper

I’ve spent the last 5 years deep in performance marketing, CRO and full-funnel strategy, backed by a Master’s in Marketing (Erasmus University) and hands-on experience building pages that actually convert.

I started Ascended to fix the exact problems I saw across scaling DTC brands:

  • Traffic wasted on generic pages
  • A/B tests without a plan
  • Founders stuck at €100K+ months with no scalable system

“Sending traffic to an unoptimized funnel is like paying for a billboard in the desert.”

Two ways to scale profitably with cold traffic

Our proven method to convert first-time visitors into first-time buyers.

Both offers are powered by our Cold Traffic Framework, designed to turn first-time visitors into buyers with structure, narrative, and strategic testing.
Whether you need high-converting pages delivered fast, or want full-funnel optimization at scale, we’ve got you covered.

Conversion Page Bundle™

For Shopify brands who need high-impact landing pages, fast.

What you get:

Funnel Growth Partnership™

For brands ready to scale their entire funnel, not just patch a page.

Phase 1 — Funnel Audit & Roadmap

Phase 2 — Ongoing Optimization

HOW WE WORK

Clear process. Relentless execution.

Our system is built to identify what drives revenue, and double down on it. Fast decisions, async delivery, and scalable wins.

The 5-Step Cold Traffic Workflow

Funnel Review & Opportunity Map

We break down your current funnel, analyze conversion leaks, and map out the highest-leverage improvements for cold traffic.

Page Creation & Copy Strategy

Based on audience awareness, we craft high-impact PDPs, listicles, and advertorials, fully built for scale.

Strategic A/B Testing

We test what matters: price points, layouts, narratives. No guesswork. No design theater.

Async Reporting & Reviews

You get clear updates, dashboards, and test results, delivered via Notion, Slack & Loom. No calls unless needed. No delays.

Scale What Works

Winning insights are compounded into your funnel, replacing the old with better-performing assets, every month.

What if your revenue per visitor increased by 5%, 10%… or 15%?

Small lifts in conversion unlock massive growth, without touching your ad budget.

Enter your current funnel metrics below.
We’ll show you how much revenue you’re likely leaving on the table.

Conversion rate 2.25%
Monthly sessions 1,640,000
Average order value 50

You are missing out on

5% increase in RPV*

€0
Extra revenue p/m
10% increase in RPV*
€0
Extra revenue p/m
20% increase in RPV*
€0
Extra revenue p/m
*RPV = revenue per visitor (AOV*CVR)

Why serious DTC brands choose Ascended

We’re not advisors. We’re your execution partner, fast-moving, founder-led, and obsessed with performance.

Execution over theory

No vague audits or decks. We deliver pages, tests and results. Not recommendations in a Google Doc.

Built for cold traffic

Most agencies optimize warm flows. We specialize in converting the coldest clicks into buyers.

Async-first & founder-involved

Fast feedback loops, direct Slack access and clear Notion dashboards. Zero bottlenecks.

One aligned team, zero handovers

Strategy, copy, design and dev. Fully integrated, so nothing gets lost in translation.

Proven with serious brands

We’ve helped 7-figure DTC brands unlock 6+ figures in extra revenue with our full-funnel approach.

Ready to turn more clicks into customers?

Ascended helps high-volume Shopify brands grow profitably, not by spending more, but by converting more of the traffic you already have.

If we don’t increase your revenue per visitor within the first 90 days, we’ll keep working with you for free until we do.

FAQs

Frequently Asked Questions

Still wondering if this is the right move for your brand? Let’s clear it up.

Our average client sees a +31% increase in revenue per visitor within 6 months.
From €40K in added revenue from post-purchase funnels to 3–4% conversion rates on landing pages, our work is built to deliver measurable growth, not vanity metrics.

We offer two services, depending on your goals:

  • Conversion Page Bundle™ for brands that need a fast setup of high-performing landing pages (think PDPs, listicles, advertorials). Perfect if you’re launching a new product or scaling a proven one.
  • Funnel Growth Partnership™ our full-funnel CRO service for brands that want ongoing optimization, testing and execution across their entire customer journey.

On your intro call, we’ll assess what makes the most sense for your brand and growth stage.

Yes, fully. Every deliverable includes CRO strategy, copywriting, design and complete development. You don’t need to manage handovers or fill in any gaps. We build the whole thing, start to finish.

We start with a short 15-minute intro call to assess fit. If there’s alignment, we book a 30-minute strategy session where we outline a tailored CRO plan.

  • For landing page projects: pages go live within 10 business days.
  • For ongoing CRO clients: first wins typically come 2–3 weeks after the roadmap is finalized.

After the strategy & execution roadmap is in place, we focus on what drives growth:

  • Implementing A/B tests based on impact and urgency
  • Launching new pages when data shows clear opportunity to improve flow, relevance, or conversion
  • Prioritizing structured experimentation over guesswork
    Progress is shared via Slack, spreadsheets and monthly result calls to ensure alignment and iteration.

We work with Shopify and Shopify Plus brands doing €100K+ per month, led by ambitious teams who want to scale profitably and want a CRO partner who moves as fast as they do.

Here’s how we stand out:

  • Built for cold traffic: Most agencies optimize warm flows. We specialize in converting brand-new visitors.
  • Execution-first: We don’t send reports or play consultant. We build, launch and test fast.
  • Fully integrated team: Strategy, copy, design and dev all under one roof. No handovers, no dropped context.
  • Founder-led partnership: You work directly with a conversion expert, not layered account teams, to move faster, stay focused, and drive meaningful growth.
  • Proven results: We've helped 7-figure brands unlock 6+ figures in added revenue, and we only take on projects where we know we can drive real impact.